Paid Ads · Web Analytics · Tracking
Grow your business
profitably online
We help ambitious brands grow through online advertising strategies built around their business goals, turning ad spend into more sales and stronger profitability.
UD
Uprhino Digital
Digital Marketing Agency
What you actually need
Everything you need to turn marketing spend into measurable growth.
A connected approach to advertising, tracking, analytics and strategy built to turn performance data into better business decisions.
Google Ads
Search, Shopping, Performance Max and YouTube campaigns built around profitable growth. Structured, tested and managed end to end.
Explore Google Ads managementMicrosoft Ads
The channel most brands ignore. Lower competition, high-intent traffic and cheaper conversions, run with the same rigour as Google.
Explore Microsoft Ads managementMeta Ads
Facebook and Instagram campaigns with creative testing frameworks and audience strategy that keep acquisition costs under control.
Explore Meta ads managementWeb Analytics
Data tracking from the first visit through to customer conversion, so every decision is based on reliable data.
Explore web analytics & tracking01
Google Ads
Search, Shopping, Performance Max and YouTube campaigns built around profitable growth. Structured, tested and managed end to end.
02
Microsoft Ads
The channel most brands ignore. Lower competition, high-intent traffic and cheaper conversions, run with the same rigour as Google.
03
Meta Ads
Facebook and Instagram campaigns with creative testing frameworks and audience strategy that keep acquisition costs under control.
04
Web Analytics
Data tracking from the first visit through to customer conversion, so every decision is based on reliable data.
Meet Uprhino
The team behind the results.
I’m a Performance Marketing Expert specializing in helping brands turn paid media, data, and experimentation into measurable growth. Over the years, I’ve led Paid Advertising across major agencies, working with 30+ brands across diverse industries, including ecommerce, travel, hospitality, B2B, lead generation, and contributing to more than €24M in trackable revenue.
With hands-on experience across Google Ads, Microsoft Ads, Meta Ads and Web Analytics, I build performance systems that grow revenue profitably, rather than simply adding traffic or keeping campaigns running.
I combine strategic thinking with deep technical execution, from GA4 and GTM implementations to server-side tracking, attribution, and performance reporting that gives businesses and stakeholders a clear view of what is actually driving results.
Managing campaigns is only part of the job. I connect advertising, analytics and tracking into a single system that keeps working as the business scales.
The process
One framework that connects data and paid advertising to drive better strategic decisions.
Four steps where each one feeds into the next, creating a continuous cycle of action, learning and improvement.
1
Analyze
A full audit of your accounts, tracking, funnel and business data. I establish a clear view of what is happening before deciding where to focus.
2
Strategize
Business goals, channel mix and budgets shaped into a growth roadmap with clear targets to guide every decision.
3
Execute
Google, Microsoft and Meta Ads built around profit, launched with the creative and structure the strategy calls for.
4
Optimize
Continuous testing across campaigns and landing pages, with reporting that shows what is working, what needs to change, and where the next opportunity for improvement lies.
The difference
What makes us different.
Slow, layered through account managers
Direct line, average response under 24 hours
Optimized solely for ROAS
Optimized for profitability based on unit economics
Outdated playbooks reused per client
Internal models built on your own data
Pure campaign management
Ads, tracking, analytics and reporting in one hand
Hidden fees and vague scopes
Transparent scope, transparent pricing
Top-level numbers with no takeaway
In-depth analysis with a clear next move
Set campaigns up and forget them
Continuous monitoring and iteration
Other agencies
Working with us
Communication
Slow, layered through account managers
Direct line, average response under 24 hours
Optimization goal
Optimized solely for ROAS
Optimized for profitability based on unit economics
Method
Outdated playbooks reused per client
Internal models built on your own data
Scope
Pure campaign management
Ads, tracking, analytics and reporting in one hand
Pricing
Hidden fees and vague scopes
Transparent scope, transparent pricing
Reporting
Top-level numbers with no takeaway
In-depth analysis with a clear next move
Management
Set campaigns up and forget them
Continuous monitoring and iteration
Client stories
Real businesses, real growth.
A few words from the people behind the brands I work on and the numbers that came out of it.
Let’s talk
Ready to make your ad spend perform?
Book a free intro call to scope what you need, or send me a brief through the contact form. Either way, you’ll get a straight answer on what I’d do first.
FAQ
Frequently asked questions.
Everything worth knowing before we work together: scope, pricing, ownership of your accounts and how results build over time.
Performance marketing end to end: paid advertising on Google Ads, Microsoft Ads and Meta Ads, plus the tracking, analytics and reporting layer underneath it. The ads and the measurement are run together, so decisions are based on numbers that hold up.
Google Ads, Microsoft Ads and Meta Ads, plus TikTok and LinkedIn where they fit. Channel mix depends on where your demand actually is, not on what’s easiest to report on.
Established e-commerce and lead-generation brands that are ready to scale, typically from around €5K to €20K+ in monthly ad spend. If you’re earlier than that, I’ll tell you honestly whether paid media is the right next step.
GA4 and Google Tag Manager implemented properly, server-side tagging where it matters, Consent Mode v2 for compliance, and a full data QA pass before anything is trusted. Broken tracking is the most common reason accounts underperform.
Against profit and real back-office revenue, not platform-reported ROAS in isolation. Platform numbers are a signal; the source of truth is what actually lands in your business, reconciled across channels.
A Looker Studio dashboard covering spend, revenue, efficiency and channel contribution, delivered weekly, bi-weekly or monthly depending on what we agree. Each report comes with commentary on what changed and what happens next, plus regular strategy calls.
Data first: I look at where spend is losing money, where the funnel drops off, and what the tracking says about actual intent. Budget moves toward what’s proven to pay back, and tests are prioritised by expected impact rather than novelty.
You do. Every ad account, pixel, GA4 property and tracking container is created under your ownership, with full access for you at all times. If we stop working together, everything stays with you.
Flexible monthly retainers and performance-based arrangements, priced on scope, ad spend and complexity. For meaningful results I recommend a minimum of €3,000-5,000 monthly per platform, so campaigns collect enough data to optimize on.
An initial 3-month commitment, then month to month. First improvements usually show within 2-4 weeks, while durable gains build over 2-3 months as data accumulates and the winning structure is scaled.
I reply within one business day and we book a short discovery call. From there I review your accounts and tracking setup, then come back with a concrete plan and proposal. There is no obligation to continue.
Still have a question in mind?