Case studies
The work, the numbers
and what changed.
Real accounts, real constraints, real profit-and-loss. Each study walks through the challenge, the approach and the outcome — no vanity metrics and no rounded-up stories.
The stories
Challenge, approach, outcome.
Every engagement starts somewhere uncomfortable: thin margins, broken tracking, spend that has stopped growing. Here is what changed and how.
Rebuilding tracking to unlock confident scaling
The challenge
Inaccurate tracking leading to unreliable data and scaling decisions
The approach
Implemented advanced tracking setup using Google Analytics 4, Google Ads and custom reporting dashboards
The results
- 100%conversion tracking accuracy restored
- 0duplicate conversions across platforms
- 4weeks to a fully validated measurement stack
- 4platforms optimising on attributed data
Turning revenue growth into profit growth
The challenge
Lack of consultation and slow agency communication
The approach
Hands-on account management with transparent reporting and ongoing consultation
The results
- 2xincrease in profitability
- 7months to double the margin
- 24haverage response time
- 100%of campaigns rebuilt around brand economics
Breaking a growth plateau in food and beverage e-commerce
The challenge
High customer acquisition costs and stagnating revenue
The approach
Optimized full-funnel advertising across Google & Meta, focused on profitability
The results
- 2.6xincrease in total revenue
- 20%reduction in cost per acquisition
- 8months of consistent month-over-month growth
- 3channels scaled profitably in parallel
Client stories
Real businesses, real growth.
A few words from the people behind the brands I work on and the numbers that came out of it.
Let’s talk
Ready to make your ad spend perform?
Book a free intro call to scope what you need, or send me a brief through the contact form. Either way, you’ll get a straight answer on what I’d do first.
FAQ
Frequently asked questions.
Everything worth knowing before we work together: scope, pricing, ownership of your accounts and how results build over time.
Performance marketing end to end: paid advertising on Google Ads, Microsoft Ads and Meta Ads, plus the tracking, analytics and reporting layer underneath it. The ads and the measurement are run together, so decisions are based on numbers that hold up.
Google Ads, Microsoft Ads and Meta Ads, plus TikTok and LinkedIn where they fit. Channel mix depends on where your demand actually is, not on what’s easiest to report on.
Established e-commerce and lead-generation brands that are ready to scale, typically from around €5K to €20K+ in monthly ad spend. If you’re earlier than that, I’ll tell you honestly whether paid media is the right next step.
GA4 and Google Tag Manager implemented properly, server-side tagging where it matters, Consent Mode v2 for compliance, and a full data QA pass before anything is trusted. Broken tracking is the most common reason accounts underperform.
Against profit and real back-office revenue, not platform-reported ROAS in isolation. Platform numbers are a signal; the source of truth is what actually lands in your business, reconciled across channels.
A Looker Studio dashboard covering spend, revenue, efficiency and channel contribution, delivered weekly, bi-weekly or monthly depending on what we agree. Each report comes with commentary on what changed and what happens next, plus regular strategy calls.
Data first: I look at where spend is losing money, where the funnel drops off, and what the tracking says about actual intent. Budget moves toward what’s proven to pay back, and tests are prioritised by expected impact rather than novelty.
You do. Every ad account, pixel, GA4 property and tracking container is created under your ownership, with full access for you at all times. If we stop working together, everything stays with you.
Flexible monthly retainers and performance-based arrangements, priced on scope, ad spend and complexity. For meaningful results I recommend a minimum of €3,000-5,000 monthly per platform, so campaigns collect enough data to optimize on.
An initial 3-month commitment, then month to month. First improvements usually show within 2-4 weeks, while durable gains build over 2-3 months as data accumulates and the winning structure is scaled.
I reply within one business day and we book a short discovery call. From there I review your accounts and tracking setup, then come back with a concrete plan and proposal. There is no obligation to continue.
Still have a question in mind?